Breathing life into a charitable organisation.
The Client.
Suffolk Oxygen Therapy Centre is a charitable organisation that provides subsidised oxygen therapy to help those with sports injuries and conditions such as multiple sclerosis, long covid and cancer across East Anglia. The centre is funded entirely from donations, grants and a programme of year round fund-raising activities.
The Brief.
Help bring the service that Suffolk Oxygen Therapy Centre provides to life, so potential members get a real feel for the centre, understand the benefits of oxygen therapy and what it’s like to have therapy.
The Solution.
We started this brief by having oxygen therapy, getting first hand experience of what it’s like, and most importantly getting to know the staff at the centre. Having got a real feel for it we were able to clearly articulate the brand strategy, the purpose, the values and personality of the centre – we described it as a ‘big hug’. The logo and brand ID emulated this, using colours that are warm, welcoming and vibrant, this carried through to the tone of voice for copy.
Deliverables.
Logo & brand identity | Brand strategy / website including photography and videos | promotional materials
