Mailing the way to success.
The Client.
Citipost Mail, based in the midlands, helps design and deliver over 390m mailpacks a year. They are the engine behind many successful businesses’ marketing efforts. As a leader in their sector their brand also needs to pack a punch, but it was in desperate need of some TLC.
The Brief.
Give the Citipost Mail brand a new lease of life, one that represented the maturing business whilst retaining the core logomark and colourways. The vision was to create a unique standout brand identity in the category, one that all employees of the business would be proud to be associated with.
The Solution.
We started by developing a complementary colour palette to the existing core colourways, something a bit more mature . We created a set of responsive colour coded logos for each service area whilst introducing people focused imagery & simple 2D iconography to give the brand an extra dimension. Working closely with the Head of Marketing and other external agencies we needed to ensure brand consistency across all Citipost Mail internal and external communications.
Deliverables.
Brand identity and guidelines | postcards | roller banners | exhibition stands | brochures | social media content | greetings cards | business cards | user guides | newsletters
