Solar energy made simple.

The Client.
Generate + Store are solar power experts providing sustainable, ethical and economical solar panel solutions. Many people think solar is out of reach for them due to the high cost. Generate + Store makes it affordable.

The Brief.
Rebrand the business from GS Renewables to Generate + Store to help better explain the proposition and the full range of services. Build trust in the category and appeal to homeowners aged 30-50 who think solar installation is out of reach financially.

The Solution.
We needed a solution that was simple and clear – one that cuts straight to the point. It was a fine balance creating an identity that firmly put Generate + Store in the solar power category but without being too obvious and cliche. We created a modern and fresh logo that used the geometric shapes of solar panels in the shape of the sun. Bright, bold and energetic colours paired with a secondary script typeface and bespoke iconography complete the identity.

Logo    |    brand identity   |    brochure   |    stationery   |    website   |    vehicle graphics